%0 Journal Article
%T Organizational model for managing product marketing in the FMCG market segment
%A Pul, S.D.
%A Tsibulnikova, V.Y.
%K FMCG market, product, consumer behavior, online shopping, sales structure, digitalization, omnichannel model
%J Journal of Applied Research
%D 2026
%N 0
%P 0
%I ITBO University