TY  JOUR
TI  Organizational model for managing product marketing in the FMCG market segment
KW  FMCG market
KW  product
KW  consumer behavior
KW  online shopping
KW  sales structure
KW  digitalization
KW  omnichannel model
JO  Journal of Applied Research
AU  Pul, S.D.
AU  Tsibulnikova, V.Y.
PY  2026
IS  0
PB  ITBO University