%0 Journal Article %T The key factors of internet business success: from model to marketing %A Fokin, P.A. %K online commerce, business model, marketing strategy, digital technologies, SEO, social networks, monetization, customer experience %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2024 %N 0 %P 4 %I Autonomous Commercial Organization for Additional Professional Education Center for the Development of Education and Science