TY JOUR TI Analysis of patterns and trends in the development of modern regional entrepreneurship in the sale of household appliances KW regional entrepreneurship KW household appliance sales KW consumer preferences KW online commerce KW economic environment KW successful companies KW market trends KW sales strategies KW legislative environment KW process optimization JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Pozhidaev, A.A. PY 2024 IS 0 PB Autonomous Commercial Organization for Additional Professional Education Center for the Development of Education and Science