TY  JOUR
TI  Customer experience as the basis of a commercial bank's product strategy
KW  product strategy
KW  commercial banking
KW  customer experience
KW  personalization
KW  innovation
KW  big data
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Durov, D.V.
PY  2024
IS  0
PB  Autonomous Commercial Organization for Additional Professional Education Center for the Development of Education and Science