TY JOUR TI Theoretical aspects of business interaction marketing in modern conditions KW business interaction marketing KW efficiency KW customer KW brand KW loyalty KW strategy JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Kondrat'ev, S.A. AU Kurganov, A.S. AU Shkuratova, V.Y. PY 2025 IS PB Autonomous Commercial Organization for Additional Professional Education Center for the Development of Education and Science