TY JOUR TI Features of interfaces in the field of social and ethical marketing KW human-centered design KW inclusivity KW storytelling KW empathy KW prototyping KW iteration KW transparency of information KW emotional connection KW engagement KW support for collaboration KW sustainable and responsible content JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Shova, N.A. AU Chumachenko, G.V. AU Shpulina, O.A. PY 2025 IS 0 PB ITBO University