00544naa#a2200169#i#4500001001600000005001700016011001400033100004100047102000700088200010000095210003400195215001000229608002700239675006600266700002800332856001400360EN\\bibl\10644020251128190052.5##a2782-4586##a20251117b2025####ek#y0engy0150####ca##aRU1#aOmnichannel model in FMCG: unit-economics of transition from offline to onlineeJournal article1#aMoscowcITBO Universityd2025##a4 с.##aJournal article2local##aЭкономика транспорта и связи. 338.47#1aKorol'gMakar Ivanovich4#ajomeam.ru