{"leader":"00609naa#a2200181#i#450#","fields":[{"001":"EN\\\\bibl\\124510"},{"005":"20260531052003.7"},{"011":{"ind1":"#","ind2":"#","subfields":[{"a":"2782-4586"}]}},{"100":{"ind1":"#","ind2":"#","subfields":[{"a":"20260530b2026####ek#y0engy0150####ca"}]}},{"102":{"ind1":"#","ind2":"#","subfields":[{"a":"RU"}]}},{"200":{"ind1":"1","ind2":"#","subfields":[{"a":"The problem of the relationship between the concepts of \u00c2\u00abbrand\u00c2\u00bb and \u00c2\u00abtrademark\u00c2\u00bb in the theory and practice of marketing"},{"e":"Journal article"}]}},{"210":{"ind1":"1","ind2":"#","subfields":[{"a":"Moscow"},{"c":"ITBO University"},{"d":"2026"}]}},{"215":{"ind1":"#","ind2":"#","subfields":[{"a":"7 \u00d1\u0081."}]}},{"608":{"ind1":"#","ind2":"#","subfields":[{"a":"Journal article"},{"2":"local"}]}},{"675":{"ind1":"#","ind2":"#","subfields":[{"a":"\u00d0\u009c\u00d0\u00b0\u00d1\u0080\u00d0\u00ba\u00d0\u00b5\u00d1\u0082\u00d0\u00b8\u00d0\u00bd\u00d0\u00b3. 339.138"},{"z":""}]}},{"700":{"ind1":"#","ind2":"1","subfields":[{"a":"Suslov"},{"g":"Evgeniy Yur'evich"}]}},{"700":{"ind1":"#","ind2":"1","subfields":[{"a":"Zelinskiy"},{"g":"Aleksandr Aleksandrovich"}]}},{"856":{"ind1":"4","ind2":"#","subfields":[{"a":"jomeam.ru"},{"u":""}]}}]}