00609naa#a2200181#i#4500001001600000005001700016011001400033100004100047102000700088200014500095210003400240215001000274608002700284675003200311700003000343700004000373856001400413EN\\bibl\12451020260531040242.7##a2782-4586##a20260530b2026####ek#y0engy0150####ca##aRU1#aThe problem of the relationship between the concepts of «brand» and «trademark» in the theory and practice of marketingeJournal article1#aMoscowcITBO Universityd2026##a7 с.##aJournal article2local##aМаркетинг. 339.138#1aSuslovgEvgeniy Yur'evich#1aZelinskiygAleksandr Aleksandrovich4#ajomeam.ru