00466naa#a2200169#i#450# EN\\bibl\98847 20250622023336.7 2782-4586 20250228b2025####ek#y0engy0150####ca RU The essence and meaning of NPS Journal article Moscow ITBO University 2025 5 с. Journal article local Маркетинг. 339.138 Koltsov Dmitriy Arkadievich jomeam.ru