The article examines the efficiency of transfer policy management of a football club. Football is actively developing, more and more money is poured into it, and expenses are growing. One of the main expense items of any football team is the acquisition of football players on the transfer market. An irrational transfer policy can lead a football club to serious financial problems, which will most likely affect the team's results, so one of the most important tasks of the club's management is the effective investment of funds during the transfer campaign. The article analyzed the works of both domestic and foreign authors on the topic of transfer activities in football, and considered various approaches of the authors to determining the efficiency of transfer strategies of football clubs. It was determined that a specific evaluation methodology does not yet exist. The result of the work was the identification of some methods for assessing the efficiency of transfer policy management of a football team.