The article is devoted to practical aspects of the company's promotion in the digital environment, as in the context of rapid digitalization of the economy and increasing competition, the development and implementation of an effective promotion strategy is becoming a key success factor. Modern Consumers are increasingly interacting with brands through online channels, which requires companies to use digital marketing tools wisely. This task is particularly important for marketing agencies, which not only need to be represented in the digital space themselves, but also help their clients achieve their marketing goals. The article describes the development of a digital promotion strategy for the company, which is a key partner of the marketing agency «Marketing Lab», which allows to increase the online visibility of the project, optimize advertising channels and attract the target audience, which, in turn, contributes to sales growth.