graduate student
employee
The article analyzes the main directions of increasing innovation activity in the construction industry as one of the fundamental factors in the formation and development of competitive advantages of construction organizations. The author points out the strategic importance of the systematic implementation of technological, organizational and managerial innovations, while focusing on the process of digitalization, «green» construction, the introduction of BIM technologies and the modernization of project management. Special attention is paid to the barriers and challenges that hinder the active spread of innovation, with a focus on the need for institutional change, the formation of a flexible management culture and government support tools adapted to the specifics of the industry. As a result, it is proved that the intensification of innovation activity can be the basis for sustainable competitiveness of construction organizations in a dynamically changing economic and technological environment.
competitive advantage, enterprises, innovation activity, economics, construction industry, project planning
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