student
Russian Federation
student
employee
UDC 004.9
This article presents an analysis of the activities of an advertising agency in the field of SEO services using the IDEF0 and BPMN business process modeling notations. The novelty of the study lies in the comprehensive use of these notations: IDEF0 provides functional modeling of the SEO support business process, identifying its main functions and relationships, and BPMN allows for a detailed description of workflows within the process in order to identify bottlenecks. The problem areas identified in IDEF0, in particular, those related to insufficient detailing of reporting and limited interaction with clients, which significantly reduce the transparency of the process for the client, become the starting point for further analysis in BPMN. The results of modeling in BPMN allow for the development of recommendations for standardizing the key stages of the SEO support process, which, in turn, will lead to an increase in the quality of services provided, a decrease in operational risks and strengthening of customer confidence due to greater predictability and clarity of the work performed.
search engine optimization, SEO services, quality management system, process modeling, IDEF0, BPMN, digital agency, advertising agency
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