graduate student
The study examines the specifics of enterprise competitiveness management in conditions of economic uncertainty. The approaches to understanding the competitiveness of an enterprise and its content are defined. The factors influencing the state of competitiveness have been identified. The external factors determining the need to change the development strategy of enterprises, including in conditions of economic uncertainty, are considered in detail. The position is substantiated that the conditions of economic uncertainty for the competitiveness of an enterprise are, on the one hand, a challenge, on the other hand, they can act as a factor allowing the fullest use of resources (financial, technological, personnel) and potential. The specifics of competitiveness management through a systematic approach to management are determined.
competitiveness, enterprise, management, management, economic uncertainty, conditions, factor
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