student
The article considers dynamic pricing as a financial system for managing a “perishable” room stock. We link RevPAR (Revenue per Available Room) and GOPPAR (Gross Operating Profit per Available Room) with the accuracy of the demand forecast, introducing the metric “price of error percentage”. A hierarchical forecast is proposed taking into account OTB pickup, events and competitors, and decisions on demand admission: refusal thresholds (bid price)/EMSR, LOS/CTA/CTD rules and probabilistic overbooking with a “walk price”. It is shown how the channel mix and “fences” convert nominal ADR into “net” revenue, and causal validation (geo-A/B) protects the price from reactive dumping. Linking RMS with the room stock operation and F&B reduces variable costs. The result is sustainable growth in RevPAR/GOPPAR due to precise work in narrow demand windows.
dynamic pricing; hotels; RevPAR; GOPPAR; ADR; OCC; demand forecast; WAPE; bias; OTB pickup; EMSR; bid price; LOS; CTA; CTD; overbooking; channel mix; OTA; RMS; F&B; MICE; "error percentage price"
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