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This study is a comprehensive analysis of the memcoin phenomenon, revealing their paradoxical nature as digital simulacra combining the characteristics of financial pyramids and shadow economy tools. Through the synthesis of blockchain analytics methodology and behavioral economics, the paper identifies key mechanisms for the sustainability of these assets, including the exploitation of viral network effects, the institutionalization of speculative practices, and integration into illegal financial flows. The analysis demonstrates the amazing cyclical dynamics of memcoins, which, despite regular collapses, inevitably revive in new forms due to the archetypal craving of the mass investor for quick profits without effort. The results obtained confirm the threefold functionality of memcoins as a tool for legitimizing financial fraud, a mechanism for laundering criminal assets, and the social phenomenon of collective self-deception, which, in the context of global regulatory gaps in the crypto market, determines their sustainable existence as a marginal but tenacious element of the digital economy, where digital simulacra, speculative practices, and behavioral economic patterns remain key concepts.
memcoins, digital simulacra, financial pyramids, speculative practices, shadow financial flows, behavioral economics, blockchain analytics, collective self-deception, cryptocurrency regulation
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