employee
The digital transformation of the agro-industrial complex is becoming a key factor in increasing the competitiveness and sustainable development of the industry. This work is devoted to the study of the application of the project approach to managing the processes of digital transformation of agricultural enterprises. The article considers the current level of digitalization of the agro-industrial complex, the specifics of project management of digital transformation and methodological approaches to managing digitalization projects in the agro-industrial complex. The key barriers and success factors of this process have been identified, including technological, organizational and financial aspects. A conceptual model of project management of digital transformation based on the integration of classical and agile methodologies is proposed. The study showed that the application of the project approach allows you to structure the process of implementing digital solutions, optimize resources and reduce risks.
digital transformation, agroindustrial complex, project approach, model of digital transformation of agroindustrial complex
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