employee
In the context of the increasing turbulence of the external environment and the globalization of competition, effective strategic management of an organization is impossible without the use of a systematic analytical apparatus. This article is devoted to the study of the essence, content and methods of strategic analysis of business systems. The paper consistently reveals the key elements of the analytical process: from the analysis of the macro and industry environment to the internal diagnostics of the company's resources and competencies. Special attention is paid to the synthesis of the data obtained to form an informed strategic choice. Such tools as PESTLE analysis, M. Porter's competition model, the concept of strategic groups, VRIO and stakeholder analysis are considered. The scientific novelty lies in the integration of classical approaches into a holistic picture for the diagnosis of business systems, which makes it possible to identify key success factors and strategic risk areas.
strategic analysis, business system, macro environment, industry analysis, strategic groups, key competencies, stakeholders, strategic choice
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