employee
Russian Federation
employee
The article examines behavioral aspects of small business integration with a focus on the impact of individual entrepreneurial identity on the formation and implementation of collective integration strategies. It is shown that under conditions of personalized management and limited resources, psychological attitudes of entrepreneurs—such as orientation toward autonomy, risk perception, value priorities, and trust—act as key factors determining the stability of integrative forms of interaction. The study argues that insufficient consideration of behavioral differences among participants leads to increased conflict, reduced manageability, and early disintegration of business associations. The paper proposes directions for developing a management model for small business associations that aims to align individual and collective strategic interests through a project-based approach, differentiated participation, and formalization of core managerial procedures. The findings may be applied in the design of small business cooperation mechanisms and serve as a basis for further academic research.
small business, integration, entrepreneurial identity, behavioral factors, strategy, association management, horizontal cooperation, project-based approach
1. Kiryuhin, K. A. Psihologicheskie aspekty prinyatiya resheniy v biznese: kak emocii i psihologiya vliyayut na korporativnoe upravlenie / K. A. Kiryuhin // Gosudarstvennoe upravlenie i menedzhment: Sbornik nauchnyh trudov po rezul'tatam Vserossiyskoy nauchno-prakticheskoy konferencii. V 3-h tomah, Nizhniy Novgorod, 15 dekabrya 2023 goda. – Nizhniy Novgorod: Rossiyskaya akademiya narodnogo hozyaystva i gosudarstvennoy sluzhby pri Prezidente RF, 2024. – S. 236–238. – EDN GGEJCU.
2. Merzlyak, A. V. Vliyanie psihotipa rukovoditelya na ego lichnuyu i biznes-strategiyu / A. V. Merzlyak // Sovremennye psihotehnologii v upravlenii, politike, biznese, obrazovanii i iskusstve: Materialy Chetvertoy Mezhdunarodnoy nauchno-prakticheskoy konferencii, Moskva, 01–02 iyunya 2023 goda. – Moskva: Obschestvo s ogranichennoy otvetstvennost'yu "Rusayns", 2024. – S. 363–372. – EDN EZGVEP.
3. Podkalyuk, E. A. Psihologicheskie aspekty prinyatiya upravlencheskogo resheniya / E. A. Podkalyuk // Aktual'nye problemy pedagogiki i psihologii. – 2023. – T. 4, № 7. – S. 43–49. – EDN EKGWKC.
4. Popova, N. V. Vzaimosvyaz' mezhdu psihologicheskimi harakteristikami predprinimatelya i masshtabom ego biznesa / N. V. Popova // Nacional'noe zdorov'e. – 2024. – № 3. – S. 65–69. – DOIhttps://doi.org/10.24412/2412–9062-2024-3-15. – EDN OAPPUE.
5. Popova, N. V. Lichnostnye faktory predprinimatel'skoy deyatel'nosti s raznymi organizacionno-ekonomicheskimi rezul'tatami: special'nost' 19.00.01 "Obschaya psihologiya, psihologiya lichnosti, istoriya psihologii»: avtoreferat dissertacii na soiskanie uchenoy stepeni kandidata psihologicheskih nauk / Popova Natal'ya Vladimirovna. – Krasnodar, 2011. – 22 s. – EDN QHPPMT.
6. Rambe P., Makhalemele N. Relationship between managerial competencies of owners /Managers of emerging technology firms and business performance: A conceptual framework of internet cafés performance in South Africa / Rambe P., Makhalemele N. [Elektronnyy resurs] // Research Gate: [sayt]. - URL: https://www.researchgate.net/publication/297892187_Relationship_Between_Managerial_Competencies_Of_Owners_Managers_Of_Emerging_Technology_Firms_And_Business_Performance_A_Conceptual_Framework_Of_Internet_Caf_Performance_In_South_Africa (data obrascheniya: 12.12.2025)
7. Simic J., Runic M. The Relationship Between Personality Traits and Managers' Leadership Styles / Simic J., Runic M. [Elektronnyy resurs] // Research Gate: [sayt]. - URL: https://www.researchgate.net/publication/320587996_The_Relationship_Between_Personality_Traits_and_Managers_Leadership_Styles (data obrascheniya: 10.12.2025).
