employee
Moscow, Moscow, Russian Federation
UDC 658.1
CSCSTI 00.00
Russian Classification of Professions by Education 38.00.00
Russian Library and Bibliographic Classification 6
Russian Trade and Bibliographic Classification 8
BISAC BUS BUSINESS & ECONOMICS
The article examines theoretical and methodological approaches and practical aspects of strategic management of the development of business ecosystems and marketplaces in the context of digi-tal transformation of the economy. The relevance of the study is due to the growth of the plat-form economy's share in Russia's GDP (up to 6.5% in 2025), the transformation of traditional cooperation models and the need to improve compliance control in conditions of monetary insta-bility. The essence of the business ecosystem as an object of strategic management is determined, the features of integration and cooperation processes in the activities of marketplaces are re-vealed. The author's model of strategic management of ecosystem development is substantiated, integrating cooperation mechanisms, compliance control tools and a strategic risk management system. Recommendations are developed for improving compliance procedures for marketplaces, taking into account the requirements of monetary policy and antimonopoly regulation. Directions for further research in the field of assessing the effectiveness of ecosystem strategies and harmo-nizing cooperative interactions are proposed.
business ecosystem, integration, business cooperation, marketplace, ecosystem transformation, digital platforms
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