employee
The article is devoted to the study of the role and methods of financial analytics in the efficiency management system of modern airlines. In conditions of high market volatility and capital intensity of the industry, traditional management approaches are insufficient. The paper consistently reveals the theoretical foundations of performance management, analyzes the key areas of financial analytics — operational, investment and in the field of financial stability. Based on a systematic approach, a model is proposed for building an integrated system of key performance indicators (KPIs) adapted to the specifics of the aviation business. Special attention is paid to the implementation of business intelligence (BI) technologies for data consolidation and strategic decision support. The practical significance of the study lies in the development of specific recommendations to improve the operational and financial performance of airlines through the introduction of an integrated management system based on deep data analytics.
financial analytics, performance management, airline, key performance indicators (KPIs), CASK/RASK, business analytics (BI), revenue management, financial stability, aviation industry, balanced scorecard (BSC)
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