graduate student
Internationalization of a company’s operations through entry into foreign markets is a significant aspect for many businesses seeking to expand their economic reach. Various strategies exist for companies to enter foreign markets. This article examines such internationalization strategies as adaptation and standardization. The study concludes that both adaptation and standardization have their advantages and limitations, which companies should consider when developing their foreign market entry strategies. The author also concludes that adaptation and standardization, in their pure form, are rarely present in companies’ operations, and therefore, companies should use a combined approach when conducting foreign economic activity.
adaptation, standardization, corporate strategy, foreign markets
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