Analysis of resource management problems in the context of changing consumer demand
Abstract and keywords
Abstract:
The article examines resource management challenges faced by Russian enterprises amid sharp consumer demand shifts in 2024-2025. The study analyzes consumer behavior transformation from record growth in 2024 to slowdown and structural changes in 2025 driven by tight monetary policy. The research identifies key obstacles in supply chain planning, demand forecasting, and inventory optimization within volatile market conditions. Modern technological solutions are examined, including Russian supply chain planning systems and artificial intelligence applications for improved forecast accuracy. Special attention is given to business process adaptation challenges as consumers shift from active consumption to savings-oriented behavior. Practical recommendations for improving resource management systems are presented to ensure business sustainability under economic uncertainty.

Keywords:
resource management, consumer demand, supply chains, demand forecasting, inventory management, digitalization, Russian economy, monetary policy
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References

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