graduate student
employee
VAK Russia 5.2.3
UDC 330.3
CSCSTI 06.75
Russian Classification of Professions by Education 38.04.02
Russian Classification of Professions by Education 38.04.01
This article presents the conceptual and applied aspects of the implementation of the ESG strategy in the hospitality industry in the context of the structural transformation of the modern economy. The authors of the study decomposed the key components of the ESG strategy, revealed their content and importance for improving the operational efficiency and profitability of the facilities of the hospitality industry. Among other things, the article systematizes the drivers and barriers of development, classifies environmentally oriented management strategies. The practical part of the article is devoted to the analysis of key indicators of the development of the hospitality industry of the Samara region, which is one of the leaders of the Volga Federal District in implementing the principles of sustainable development. The article examines the experience of implementing ESG initiatives of Samara city accommodation facilities belonging to well-known global hotel chains – Accor Group, Hilton Worldwide, Lotte, Mariott. In conclusion, the authors concluded that the transition to an ESG management model provides long-term competitive advantages and builds the reputational stability of enterprises in a highly competitive and unstable hospitality industry.
tourism, tourist, accommodation facility, catering, tourist product, tourist package, sustainable development, management, ESG strategy
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