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This article presents the results of an empirical study designed to test a hypothesis about the relationship between awareness of digitally available government support programs for the agro-industrial complex (AIC) and willingness to use specialized digital platforms in agribusiness. The study was conducted using an online survey among first-year students at P.A. Stolypin Omsk State Agrarian University (N=276). Data analysis revealed a high rating for the usefulness of digital financial instruments for agribusiness, but a relatively low level of awareness of specific online government support measures for the AIC. A correlation was found between familiarity with the programs and willingness to use digital platforms for managing agribusiness. The results confirm the importance of informational and educational efforts to stimulate digital transformation in agriculture.
Digitalization, agribusiness, government programs to support the agro-industrial complex, readiness to use digital platforms, agricultural university students, online awareness
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