employee
This paper examines posthumanism as a theory that arose in direct dependence on human actions, responsible for ongoing changes in the world, such as the man-made environmental crisis. Design is defined as a marginal phenomenon existing between spiritual and material culture. As an avant-garde buffer zone, design, as a harmonizing component, utilizes a resource—the product of its activity—that changes and can be presented as a canon in a contradictory situation.Existing between two cultures, design remains invariably anthropocentric, regardless of changing environmental conditions. This article presents reflections on how changes are reflected in design culture and predicts its response to the current situation. A compensatory model for design's paradigm shift and its aspirations in the emerging system of human-technology relationships are examined.
VUCA world, design, design paradigm, design economics, experience economics, humanism, posthumanism, anthropocentrism, artificial intelligence, marginality, the material culture, the spiritual culture
1. Kantor K. Proektnost' russkoy kul'tury. O prichinah nerealizovannosti otechestvennogo dizayna / Karl Kantor Tysyacheglazyy Argus. – M.: Sovetskiy hudozhnik, 1990.
2. Razumov V. I.Kategorial'nye shemy v mezhdisciplinarnyh issledovaniyah // Vestn. Om. un-ta. -2020. - T.25, №2. - S.70 -74.
3. Sosnina N. O. Koncepciya postgumanizma kak resurs dlya modnogo prognozirovaniya / N. O. Sosnina, Yu. L. Gerasimova, Z. N. Uvarova // Kostyumologiya. — 2022. — T. 7. — № 3. — URL: https://kostumologiya.ru/PDF/15IVKL322.pdf
4. Frolova NYu. Dizayn v kontekste postgumanizma. Chelovek v sociokul'turnom izmerenii. 2022;1:57–63.
5. Chistyakova M. G. Postantropocentrichnyy povorot v sovremennom iskusstve // Koinon. 2022. T. 3. № 2. S. 173–190. DOI: 10.15826/ koinon.2022.03.2.022
6. Shvab K. Chetvertaya promyshlennaya revolyuciya. Moskva: Eksmo; 2016. 208 c.
7. Faste H. A posthuman world is coming. Design has never mattered more [Internet]. Fast Company [cited 2020 October 30]. Available from: https://www.fastcompany.com/3060742/a-post-human-world-is-coming-design-has-never-mattered-more.
8. Franzo P., Cianfanelli, E., Salomè, M.A. (2025). Textiles Hacking Between Fashion Collaborations, Waste Valorization and Posthumanism. In: Raposo, D., Neves, J., Silva, R., Correia Castilho, L., Dias, R. (eds) Advances in Design, Music and Arts III. EIMAD 2024. Springer Series in Design and Innovation , vol 48. Springer, Cham. https://doi.org/10.1007/978-3-031-74975-9_2
9. Laurien T., Jönsson, L., Lilja, P., Lindström, K., Sandelin, E., Ståhl, Å. (2023). An Emerging Posthumanist Design Landscape. In: Herbrechter, S., Callus, I., Rossini, M., Grech, M., de Bruin-Molé, M., John Müller, C. (eds) Palgrave Handbook of Critical Posthumanism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-42681-1_42-2
