employee from 01.01.2010 to 01.01.2025
Tolyatti, Russian Federation
The article examines the historical background and current state of retail chain trade in Russia. The author identifies key stages in the evolution of retail chains globally and in Russia, starting from the 19th century up to the modern period of digital transformation. Special attention is paid to the analysis of the current situation of retail trade in the Volga Federal District (VFD) based on data for 2021–2024. The study reveals the main trends in the development of chain retail: regional expansion, consolidation of players, development of private labels, growth of e-commerce, and digital transformation. Based on statistical data, the author analyzes the dynamics and structure of retail trade turnover, as well as the share of chain structures in total retail volume. It is concluded that the share of retail chains is gradually declining in several regions, while their overall role in the economy remains high. The possible economic and social consequences of the decreasing influence of chain retail for regional budgets, the labor market, and local producers are identified.
retail chain trade, retail chains, retail, retail trade turnover, regional development, digital transformation, e-commerce, private labels, market consolidation.
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