graduate student
The article examines the features and prospects of the development of electronic commerce in Russia, depending on the socio-economic development of various regions. With the rapid growth of digital technologies and changing consumer habits, e-commerce is becoming an important sector of the economy. The purpose of the article is to analyze the socio-economic factors affecting the development of e-commerce in the regions, as well as to identify promising areas for stimulating this sector. Examples of successful implementation of electronic trading platforms are considered, barriers and opportunities that affect the consumer market in different regions are analyzed. As a result, recommendations are proposed for optimizing e-commerce support mechanisms, taking into account regional peculiarities.
e-commerce, socio-economic development, Russian regions, consumer market, digital technologies, trading platforms, barriers and opportunities
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