employee
The relevance of the study is due to the need to revise existing approaches to financial planning in the context of dynamically changing economic realities. The aim of the study is to develop an effective financial planning methodology that will allow companies to adapt to external challenges and ensure long-term financial stability. The theoretical aspects of financial planning are considered, as well as modern methods used in the practice of Russian and foreign companies. Various approaches to ensuring financial stability and security in crisis situations, including strategic and operational planning, have been studied. The features of the introduction of innovative financial forecasting models that meet international standards are disclosed. The key factors influencing the effectiveness of financial planning are identified and recommendations for their optimization are proposed. In conclusion, it is concluded that it is important to take an integrated approach to financial planning and adapt existing methods in accordance with changing economic conditions.
financial planning, financial strength, strategic planning, economic security, financial stability, crisis situations
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