graduate student
The article analyzes the key components of a financial strategy necessary to ensure business sustainability in an unstable economy. The main elements of a financial strategy are considered, including capitalization, investment, risk management, financial forecasting and planning, monitoring and evaluation, as well as cash flow management. The importance of optimal capital structure, investment diversification and effective risk hedging is emphasized in order to reduce uncertainty and increase business sustainability. Special attention is paid to budgeting processes, scenario analysis, and the use of key performance indicators (KPIs) to monitor financial results and adapt strategies. Cash flow management is seen as an important tool for ensuring liquidity and meeting financial obligations. The conclusions emphasize the importance of coordinated management of financial strategy components to create a flexible and adaptive financial system capable of meeting market challenges and contributing to long-term business development.
financial strategy, risk management, capitalization, investing, budgeting, monitoring, cash flows, KPIs
1. Markova E. S. Ocenka strategicheskoy finansovoy pozicii organizacii kak osnova dlya razrabotki ee finansovoy strategii / E. S. Markova, N. S. Ioda, A. E. Kisova // Innovacionnaya ekonomika i pravo. – 2023. – № 4(27). – S. 142-147.
2. Kashapov I. N. Vliyanie kachestva korporativnogo upravleniya na stoimost' publichnoy kompanii. Chast' 2 / I. N. Kashapov // Gorizonty ekonomiki. – 2024. – № 3(83). – S. 228-239.
3. Fedorova N. V. formalizaciya vybora prioritetnoy investicionnoy strategii / N. V. Fedorova, I. G. Akperov // Vestnik Astrahanskogo gosudarstvennogo tehnicheskogo universiteta. Seriya: Upravlenie, vychislitel'naya tehnika i informatika. – 2022. – № 4. – S. 66-77.
4. Baranova D. N. Sovershenstvovanie finansovoy strategii kak elementa ekonomicheskoy bezopasnosti organizacii / D. N. Baranova // Ekonomika i biznes: teoriya i praktika. – 2023. – № 6-1(100). – S. 35-37.
5. Boldycheva A. G. Primenenie metodov finansovogo prognozirovaniya dlya podderzhaniya finansovoy ustoychivosti i ekonomicheskogo razvitiya predpriyatiya / A. G. Boldycheva, A. S. Nikolaev // Nauka Promyshlennost' Oborona: Trudy XXIV Vserossiyskoy nauchno- tehnicheskoy konferencii. V 4-h tomah, Novosibirsk, 19–21 aprelya 2023 goda / Pod redakciey A.V. Gus'kova. Tom IV. – Novosibirsk: Novosibirskiy gosudarstvennyy tehnicheskiy universitet, 2023. – S. 178-181.
6. Alfimenko S. S. Povyshenie sbalansirovannosti regional'nogo byudzheta putem povysheniya tochnosti prognozov rashodovaniya byudzhetnyh sredstv / S. S. Alfimenko // Finansovye rynki i banki. – 2021. – № 12. – S. 9-14.
7. Altsybeeva I. G., Andreeva L. O. Financial strategy in the management of the enterprise //Journal of Monetary Economics and Management – 2022.- No. 1.- pp.6-12
