graduate student
Thanks to the development of technologies, Russian services that sell their goods remotely have reached the advanced level of service related to the distant purchase of many product categories, with the exception of alcoholic beverages. A total taboo on distant sale of alcohol has a negative impact on buyers, sellers and the development of the entire industry as a whole, which creates a demand for studying such a relevant topic. In this regard, the study of Russian and world experience in the technological development of distant trade in general, and alcoholic beverages in particular, conducted in this article will allow us to forecast its development in the Russian Federation, which is the purpose of the study. Accordingly, distant sale of alcoholic beverages will be the subject of this study, during which such methods as comparison, generalization, analysis, observation, and the induction method were used. Based on the results of the study, recommendations were given for adapting foreign experience in distant sale of alcohol and combining this experience with domestic technologies in the field of online trading. These recommendations can be used during the implementation of the experiment on online trade of alcoholic products in the Russian Federation, as well as its further widespread distribution.
online trade, alcoholic products, distant method of selling goods, technological development of distant sales, FMCG segment
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