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JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
Journals / JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT / Issue 1 / Development trends and strengths of competition in the greenhouse vegetable market in Russia and the Saratov region
UDC 338.432 UDC 332.133

DEVELOPMENT TRENDS AND STRENGTHS OF COMPETITION IN THE GREENHOUSE VEGETABLE MARKET IN RUSSIA AND THE SARATOV REGION Development trends and strengths of competition in the greenhouse vegetable market in Russia and the Saratov region

Published in JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT · Issue 1 · Pages 188–197 · Rubric: SCIENTIFIC ARTICLES
DOI: https://doi.org/10.26118/2782-4586.2026.35.27.022
Received: 23.02.2026 Accepted: 04.03.2026 Published: 04.03.2026
Authors
LY
Lyudmila A. Aleksandrova
AN
Anton M. Yudin
ABSTRACT
This article examines the competitiveness of Russian greenhouse vegetable growing enterprises. The structural differentiation of enterprises in the industry is increasing. The relevance of this issue is due to the emerging gap between high-tech systems focused on automated climate control systems, hydroponics, and precision farming systems, and small farms using traditional methods, amid rapid technological progress and the digitalization of production processes. Key factors limiting the competitiveness of greenhouse vegetable growing enterprises include rising energy prices, a shortage of qualified personnel, limited working capital, and intense competition from large greenhouse agricultural holdings. This article analyzes regional differentiation (based on the Saratov, Belgorod, Voronezh, and Moscow regions). A comparative assessment of the competitiveness of greenhouse vegetable growing enterprises (for these regions) is also provided. SWOT and PEST analyses of greenhouse vegetable farming enterprises in the Saratov Region were conducted. It was concluded that the external environment for greenhouse vegetable farming enterprises in the Saratov Region offers high potential for competitive growth, provided they actively implement innovations and utilize government support measures rationally. Political and technological factors, which facilitate industry modernization, exert the greatest positive influence, while economic and social factors pose constraints related to rising costs and human resource shortages.
KEYWORDS
indoor vegetable growing, competitiveness, regional differentiation, import substitution, food security
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Kivarina Maria Valentinovna, Doctor of Economics, Professor of the Department of Digital Economics and Management of Yaroslav the Wise Novgorod State University.
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