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Journal of Applied Research
Journals / Journal of Applied Research / Issue 2, 2026 / Conceptual framework for companies entering foreign markets within the framework of an internationalization strategy
UDC
339.9

CONCEPTUAL FRAMEWORK FOR COMPANIES ENTERING FOREIGN MARKETS WITHIN THE FRAMEWORK OF AN INTERNATIONALIZATION STRATEGY Conceptual framework for companies entering foreign markets within the framework of an internationalization strategy

Published in Journal of Applied Research · ELocator: 64-67 · Rubric: ECONOMICS. ECONOMIC SCIENCES.
DOI: https://doi.org/10.26118/1894.2026.82.27.009
Received: 12.04.2026 Accepted: 08.05.2026 Published: 08.05.2026
Authors
AN
Andrey P. Kireev
SV
Svetlana Roganyan
ABSTRACT
While expanding, a company may encounter limitations in its domestic market, necessitating entry into foreign markets for further growth and development. This entry is achieved through internationalization strategies. This article examines some conceptual and theoretical approaches to the internationalization strategies of economic entities. Specifically, it identifies models of internationalization for companies, revealing that each one has its own specific characteristics in terms of management decision-making and operational style in foreign markets. It also identifies the basic components of internationalization strategies, and it is demonstrated that only through interaction will these components guarantee the effectiveness of the internationalization process. The key conclusion of the study is that there is no universal internationalization strategy for all companies, and therefore each economic entity must approach the choice of strategy based on its own interests and goals.
KEYWORDS
internationalization, strategy, external markets, foreign markets
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