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JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
Journals / JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT / Issue 9, 2026 / The specifics of using digital tools in political and economic communication and ways to determine their economic effectiveness
UDC 338

THE SPECIFICS OF USING DIGITAL TOOLS IN POLITICAL AND ECONOMIC COMMUNICATION AND WAYS TO DETERMINE THEIR ECONOMIC EFFECTIVENESS The specifics of using digital tools in political and economic communication and ways to determine their economic effectiveness

Published in JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT · Issue 9, 2026 · Pages 594–600 · Rubric: SCIENTIFIC ARTICLES
DOI: https://doi.org/10.26118/2782-4586-2026-594-600
Received: 03.10.2026 Accepted: 14.10.2026 Published: 14.10.2026
Authors
KO
Konstantin Kyzlakov
MI
Miroslava Andrievskikh
ABSTRACT
The field of digital communication in politics is of interest for research, since the development of any social system is closely linked to competent political decision-making. The need for sustainable and high-quality information transfer must have an appropriate level of attention to its tools in order to ensure the effectiveness of all necessary processes. Digital means of communication are able to reach their potential precisely in this environment, since their prerogative is effective communication between subjects. It is necessary to understand how important it is for citizens to be able to quickly and easily communicate their public opinion, file a complaint or a proposal, and solve their widespread problems without making lengthy entries to the necessary government structure. And civil servants will find out about them faster and respond promptly. In recent years, there has been relatively intensive scientific work in the field of thesis defense on the topic of political and network communications. However, it should be recognized that most of them explore the Internet either from the point of view of sociology, psychology, journalism, or are related to other areas of political communication theory. The topic under study is of great interest both abroad and in Russia, both from a practical and theoretical point of view. It should be noted that, despite the tradition of serious study of political and economic communication in Russia and abroad, there is a need for new research in the field of network technologies of political communication and their impact social transformations caused by both new research tasks and the extreme dynamism of the development of network communications.
KEYWORDS
political and economic communication, state, society, civil society, economic system, digital communication tools, social networks
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Kivarina Maria Valentinovna, Doctor of Economics, Professor of the Department of Digital Economics and Management of Yaroslav the Wise Novgorod State University.
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