UDC 004.056

SYSTEMATIZATION OF THREATS AND DEVELOPMENT OF A COMPREHENSIVE MODEL FOR PROTECTING PERSONAL DATA IN SOCIAL NETWORKS Systematization of threats and development of a comprehensive model for protecting personal data in social networks

Published in Journal of Applied Research · Issue 7, 2026 · ELocator: 25-32 · Rubric: ECONOMICS. ECONOMIC SCIENCES.
DOI: https://doi.org/10.34755/u5240-5467-7149-u
Received: 03.10.2026 Accepted: 16.10.2026 Published: 16.10.2026
The article presents a comprehensive analysis of the current landscape of information security threats in social networks. The author proposes a classification model of threats including four basic categories: social engineering threats, technical threats, information-manipulative threats, and insider threats. A three-level conceptual model for personal data protection has been developed, integrating legal regulation, technological solutions, and measures to improve users’ digital literacy. The analysis of cyberattack implementation mechanisms and their consequences for various categories of subjects has been conducted. Particular attention is paid to new attack vectors associated with the use of artificial intelligence technologies. Practical recommendations for minimizing information security risks have been formulated. It is shown that the highest effectiveness of protection is achieved through the coordinated application of legal, technical, and organizational measures. The research results can be used in developing corporate information security policies and user awareness programs.
information security, social networks, personal data, social engineering, phishing, cyber hygiene, multi-level protection, digital literacy
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