New challenges for the Russian food industry and their impact on planning business processes
Abstract and keywords
Abstract (English):
This article examines the state of the business planning process at Russian food industry enterprises. Particular attention is paid to the external challenges these enterprises face, the measures they are taking, and how the planning process is being modified. The aim of the study was to identify key problems arising from external factors in the business planning process and to propose methods for optimizing and overcoming crises. The research method utilized a survey and analysis. A survey of food industry companies was conducted to determine how the current macroeconomic situation affects their business performance, and the state of the business planning process and its results. The key issues noted by respondents were identified. The study resulted in a step-by-step methodological approach to improving the business planning process, considering the current situation.

Keywords:
: business process, planning, food industry, production, forecasting
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References

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