student
This article examines the role of digital transformation in modernizing financial management systems and operational processes at international companies. Based on an analysis of contemporary business realities, key challenges in implementing digital technologies are identified, including resistance to organizational change, data fragmentation, cyber risks, and the complexity of integrating legacy systems. A set of practical solutions is proposed, including the development of a comprehensive digitalization strategy, the implementation of unified platform solutions, the use of advanced analytical tools, and enhanced cybersecurity measures. Case studies from Siemens, Maersk, and Netflix demonstrate the concrete results of digital transformation: a 13-35% reduction in operating costs, increased reliability of business processes, and the creation of new competitive advantages. Recommendations for building a digital financial core architecture for companies operating in global markets are systematized. Particular attention is paid to the need for the synchronized development of technological infrastructure, optimization of business processes, and the transformation of corporate culture to achieve a sustainable competitive advantage in the digital economy.
digital transformation, international companies, financial management, operational processes, artificial intelligence, cybersecurity, corporate culture
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