employee
student
The article discusses current trends and prospects for the development of marketing activities of catering enterprises using information technology. The key problems of the industry in recent years analyzed, including the impact of the pandemic, inflation and staff shortages, as well as ways to adapt the restaurant business to new economic conditions. Special attention paid to the role of digital solutions in optimizing sales processes, improving management efficiency and improving customer service. Examples of the implementation of automated systems and delivery aggregators as tools for digitalizing sales and expanding sales channels using the example of the Irkutsk region.
sales activities, catering, information technology, digitalization, automation
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