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This article explores the sharing economy as a new economic model based on resource sharing through online platforms. It analyzes the principles of sharing, such as co-use and trust, and examines the development of this model in Russia and its role in addressing social, economic, and environmental challenges. Particular attention is paid to financial benefits, including reduced property ownership costs, opportunities for additional income, and the rational use of resources. Based on market analysis, it presents data on sector growth in 2023 (average check +15%, number of purchases +21%) and examines key areas: car sharing, housing rentals, coworking spaces, and resale platforms. It proposes ways to improve the sharing economy, including creating a system of trust, implementing technology, raising awareness, and developing social responsibility and sustainability. This article will be of interest to economic researchers, digital technology specialists, and entrepreneurs in the sharing economy sector.
sharing economy, digital platforms, financial benefits, sharing
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