employee
employee
The article examines the essence, features and purpose of business interaction marketing at the current stage of development. The basic principles and focuses of attention of marketing of business relations have been identified, which allow the formation of relevant models for managing the processes of economic activity of business entities. The article presents the distinguishing features of traditional marketing from business interaction marketing. The methods and sources of obtaining information, such as a social network, a questionnaire on the website, an assessment of work at the point of sale and a database of reviews, have been studied. The role of the client in the business interaction marketing system is determined, the main values and strategies in business interaction marketing are considered, the types and motives of relationships with consumers are studied. The stages of the process of establishing interaction with the client, including attracting attention, making a deal and assessing customer satisfaction, are considered.
business interaction marketing, customer, organization, transaction, information, enterprise, manufacturer, economy
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