employee
employee
Improving the elements of information and telecommunication technologies, such as the Internet, increasing the position of marketing as a management structure of an economic entity, increasing the importance of producer-consumer competition, requires a personal approach to each subject of economic relations. This article is devoted to the study of the essence and role of marketing, which aims to establish long-term and reliable brand interactions with consumers. The article considers the relevance of business interaction marketing in the context of increasing sales, economic efficiency, increasing profit margins, creating your own brand, maintaining existing consumers and a dominant position in the market. The article presents the key terms of relationship marketing, analyzes the points of view and opinions of both domestic and foreign authors, as well as information on the theoretical and practical aspects of business interaction marketing in the context of economic integration.
population, business entity, business interaction marketing, consumer, manufacturer, and area of activity
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