graduate student
This article examines strategic approaches to risk management at automotive service companies, focusing on the integration of enterprise economic security and innovative technologies. Enterprise economic security is defined as a state of resilience and protection from internal and external threats, ensuring stable functioning and the achievement of strategic goals in conditions of market uncertainty. For automotive service companies, economic security includes financial, informational, and operational components aimed at minimizing risks, including financial crises, personnel problems, technical failures, competition, regulatory changes, and technological innovation. The author analyzes internal and external risks, using methods for their identification and ranking tools (SWOT, PEST), as well as mechanisms for ensuring enterprise economic security in the transportation sector, including threat identification, competitiveness analysis, monitoring, and the creation of reserves. Integrating enterprise economic security into strategic management involves developing a risk management policy, monitoring KPIs, and adapting to digital transformation, increasing the competitiveness of automotive service companies in the era of Industry 4.0. Based on industry research and Russian federal laws (16-FZ, 196-FZ), the article highlights the importance of economic security for the sustainability of the auto service industry. This article contributes to the development of strategic risk management models, integrating innovations to protect against crises and geopolitical challenges.
economic security of the enterprise, risk management, automotive service, strategic management, innovative technologies
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