employee
employee
, Pyatigorsk Medical and Pharmaceutical Institute – a branch of the Volgograd State Medical University (starshiy prepodavatel')
employee
employee
Pyatigorsk Medical and Pharmaceutical Institute – a branch of the Volgograd State Medical University
employee
In the context of the rapid development of the information society and increasing market competition, the creation of an effective competitiveness monitoring system is of particular importance for the enterprises of the spa and resort complex of the Caucasian Mineral Waters (CMW) region. The article examines existing methods for assessing service quality and identifies their limitations. A methodological approach to the formation of a unified monitoring system is proposed, which includes defining key performance indicators, data collection and analysis, the use of digital tools, and regular benchmarking against competitors. The principles of systematicity, comprehensiveness, and adaptability of monitoring are substantiated. The application of the developed methodology will enable the CMW spa and resort organizations to respond promptly to changes in the market environment, improve service quality, strengthen their market position, and contribute to the sustainable development of the region.
spa and resort complex, competitiveness, monitoring, data analysis, digitalization, quality management, customer satisfaction
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