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This article examines the theoretical and methodological aspects of developing the service sector in entrepreneurship amid the structural transformation of the economy and the growing role of service-based business practices. The importance of the service sector as an independent factor in generating added value and increasing the sustainability and competitiveness of entrepreneurial structures is substantiated. The article analyzes the institutional conditions and mechanisms for developing entrepreneurial services, as well as the specifics of the transformation of service business models under the influence of digitalization and the emergence of a service economy. Promising areas for the development of the service sector in entrepreneurship are identified, including the servitization of business, the development of digital and knowledge-intensive services, the formation of entrepreneurial ecosystems, and consideration of regional specifics. The results can be used in developing public policy measures and entrepreneurship support tools aimed at stimulating sustainable growth in the service sector.
service sector, entrepreneurship, service economy, digitalization, business servitization, entrepreneurial ecosystems, institutional environment, sustainable development
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