The modern environment in which companies operate creates not only a multitude of opportunities but also a wide range of risks. Moreover, the environment itself is becoming increasingly volatile and unpredictable, forcing companies to operate in conditions of constant uncertainty. It is reasonable to assume that the uncertainty and dynamism of economic development have become an objective reality and will persist in the future. Therefore, companies require tools to mitigate the impact and consequences of unpredictable market events. A company’s set of anti-crisis measures is called crisis management. This article aims to define its content and goals depending on the specific stage of the crisis and anti-crisis management. It is concluded that the content and goals of anti-crisis management will vary at different stages of crisis resolution.
crisis, anti-crisis management, crisis life cycle
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