graduate student
The digital transformation of business processes is a key factor in the sustainable growth and competitiveness of organizations in modern conditions of globalization and technological change. The article examines the role of digital technologies such as automation, cloud solutions, big data, the Internet of Things (IoT) and analytics in optimizing operations, improving customer experience and improving management efficiency. Special attention is paid to the implementation of innovative solutions such as robotic processes (RPA) and IoT integration, which allow companies to quickly adapt to market changes and customer needs. The author emphasizes the need for a strategic approach and change management for successful digital transformation, emphasizing the importance of cultural and organizational change. These examples demonstrate how companies use digital technologies to create competitive advantages, increase productivity, and improve customer engagement. Successful implementation of the digital strategy requires constant staff training and willingness to innovate, which is a crucial condition for success in a dynamic market.
digital transformation, automation, cloud technologies, big data, analytics, Internet of things, competitiveness, sustainable growth
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