Linguistic features of modern media
Rubrics: SCIENTIFIC ARTICLES
Authors:
1.
Ufa University of Science and Technology (Sterlitamak Branch)
student
student
2.
Ufa University of Science and Technology (Sterlitamak Branch)
employee
employee
Type:
Article
Pages:
from 62
to 65
Status:
Subject area:
81
004
004
Language:
Russian
Keywords:
modern media, linguistics, media language, digital technologies, public opinion
Abstract (English):
The article examines the linguistic features of modern mass media, emphasizing the significant impact of digital technologies on the language of mass media. It discusses changes in communication style, including the use of informal language, emojis, and slang, reflecting the media's desire to adapt to the expectations and preferences of the audience. The role of language in shaping public opinion and cultural norms is analyzed, highlighting the importance of critical perception of information in the context of rapidly evolving communication practices. Additionally, examples of successful and unsuccessful communication strategies are considered, allowing for a deeper understanding of how modern media influences social interactions and the perception of reality among contemporary users.
The article examines the linguistic features of modern mass media, emphasizing the significant impact of digital technologies on the language of mass media. It discusses changes in communication style, including the use of informal language, emojis, and slang, reflecting the media's desire to adapt to the expectations and preferences of the audience. The role of language in shaping public opinion and cultural norms is analyzed, highlighting the importance of critical perception of information in the context of rapidly evolving communication practices. Additionally, examples of successful and unsuccessful communication strategies are considered, allowing for a deeper understanding of how modern media influences social interactions and the perception of reality among contemporary users.
Keywords:
modern media, linguistics, media language, digital technologies, public opinion
modern media, linguistics, media language, digital technologies, public opinion
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