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This article highlights the issue of supporting small businesses in the face of numerous sanctions. In particular, the viticulture industry is analyzed, the problems and obstacles faced by small businesses are identified. The current state of the viticulture industry, its advantages, its place in the agricultural sector, and its impact on the country's export potential are described in detail. The necessity of supporting small businesses in the analyzed branch of the economy is substantiated. The assessment of measures to support small businesses in the field of viticulture is given, possible ways of improvement are proposed, including recommendations for expanding assistance to small businesses, which will certainly become drivers for further development.
small entrepreneurship, small business, government support, preferential lending, viticulture, industry support measures, sanctionsctions
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